How I Got Interested In AI for Content Writers

I wouldn’t call myself an expert in AI tools, or platforms, but I am an expert in bending, blending, and breaking things.

I have spent the past few months reading and learning about AI content platforms. And I have probably spent 80 hours looking at best practices for leveraging AI, resulting in getting simultaneously excited and freaked out about its potential.

Here’s how I first got interested in AI:

I was messing around with ChatGPT as it applies to our Room to Think process for campaign ideation and content creation. We have a process called Spark and Spill Sessions to create what we call idea blobs. I took some of these loosely assembled blobs and drop them into ChatGPT. The answers, angles, and outputs returned were thought-provoking — to say the least.

So my goal over the next 60 days is:

To engrain AI into our ideation process. Success with AI still requires taking well-formulated and constructed insights from talking to customers, dropping them into an AI content generator, and then molding and crafting those outputs with a unique brand voice, redirected at our category POV. I’ll be psyched to share our process and systems with everyone.

Read this post and more on my Typeshare Social Blog