3 Topics I’m Tracking in 2023
There are 3 topics I am actively thinking about a lot these days:
Topic #1: Artificial Intelligence
This is an industry moving with lightning speed with direct impacts on content creation — copy, graphics, imagery, video — the tools we use every day.
And my hope is that over the next year, as I continue to learn more and more, I’ll be able to share exactly how we use and leverage this technology for ourselves and our clients.
Topic #2: Power of Brand In The Cookieless Future
Early indications are performance media (direct-to-consumer advertising), heydays are over. Ad budgets are on the rise, but customer spending is declining, driving up customer acquisition costs. Even though it shouldn’t, the cookieless world is catching a lot of companies by surprise and they don’t have the right strategies or even mindset to adjust.
I’ll help differentiate Connect-to-Customer mindsets over Direct-to-Cusotmer ad-driven ones.
Topic #3: Company Culture with a Global Remote Workforce
I also have an interest in learning more about building strong cultures in a completely remote and global workforce environment.
It’s both fascinating and necessary for me. My company, Room 214, has always had a strong culture, but I’m seeing the need to upgrade my thinking and experiment more.
It would be great to connect with other people who are interested in these same topics — so if any of the above resonates, feel free to reach out!
Read this post and more on my Typeshare Social Blog